Happy Thursday, Marketers!
We are back a day early (to beat the brands about to flood your inbox all Easter weekend here in the 🇬🇧). This week, we are offering something a little different, a few reads for the long weekend to help reshape your thinking for the next few weeks.
If you missed last week’s post, here is my take on it’s time to remix, rework, curate and craft for your customers, not for spiders and bots
📝 As Marketing & Growth leaders we are constantly looking for new formats or a revisit of old formats to inspire us and be part of. Live social is already swamped, maybe this format will be something you leverage or become part of…
📝 Marketing is increasingly difficult in this ever-evolving landscape it’s essential to remember some channels will hit saturation, while you might find one that pops off for you, while others say it’s not working for them.
📝 Starbucks have brought back the black shirt and green apron in US stores, placing brand and uniformity front and centre - another key move by chief brand officer
If you are new here, remember to click the button above 👆
📝 Google is in the prime position to win the AI arms race with their Search product and 6 other products with over 2m MAUs - will they mess search up to win AI? Or will AI win over search first… if we’ve learnt anything, we know not to bet against the incumbents and monopolies
📝 The way many chatbot apps will become sticky is going to the phone, driving more desktop app downloads and being installed in browsers. Are you using them enough to get ahead of the curve?
» If you’re feeling a little left behind, don’t worry. It’s likely time for the team AI workshop
📝 While WhatsApp works out its monetisation strategy, Marketers will be the perfect guinea pigs for them…it is essential to question will this hinder or hurt your relationships with your customers?
📝 With 15% of new customer acquisition coming from social media, Duolingo is a unique brand confidently embracing quirky social media and a bold mascot to win over net new customers. In a performance-first market, can the classic tactics like a brand Mascot work for you?
Here are three good investments of your time
Adam Mosseri is back on his PR creator tour with what works and doesn’t work for Instagram… (listen out for views, shares & 🪦 to hastags)
Rory Sutherland joins Uncensored CMO and drops some brilliant stories and gems from behavioural sciences
The algorithm driving the pricing of French fries
And a little humour to end with from Carl Hendy on LinkedIn
Have a great weekend, and we will land in your inbox next week.
Thanks,
Danny Denhard
Reply