Really solid piece Harry. One nuance to expand upon is that the "Marketing as repeatable workflows that can be automated" view is more prescient in certain contexts (e.g. B2B ABM, structured content creation for social media). Like any tech I caution starting with the customer/problem to be solved and then judging which tools solve for those best. Increasingly AI is a valuable part of the solution set and works best when balanced with human input, critical thinking and judgement.
Thanks PAul, and eah that's a fair shout . I suspect a follow up looking at nuance like this is necessary - unless you fancy having a crack at an article on the subject?
Really solid piece Harry. One nuance to expand upon is that the "Marketing as repeatable workflows that can be automated" view is more prescient in certain contexts (e.g. B2B ABM, structured content creation for social media). Like any tech I caution starting with the customer/problem to be solved and then judging which tools solve for those best. Increasingly AI is a valuable part of the solution set and works best when balanced with human input, critical thinking and judgement.
Thanks PAul, and eah that's a fair shout . I suspect a follow up looking at nuance like this is necessary - unless you fancy having a crack at an article on the subject?