Marketing Unfiltered #83 → How Google’s AI evolution is rewriting the rules of traffic, trust and growth, and why CMOs who still treat it as “just search” are already behind
AEO doeesn’t work for me - ‘Ai Engine Optimsation’? GEO falls over for the same reason, AISEO feels too wordy - AISO (AI Search Optimsation) is the least common but most applicable and cpomplete for me. Maybe we should start a campaign? Actually, doing that right now…
I see it as: the concentrating of traffic. Brands cited in AI Overviews are getting 120% more clicks per impression than non-cited ones. So the "free traffic is dead" framing misses the idea that Google is not sending less traffic, just deciding who get's it.
The featured guest contributor edtions of the MU newsletter are often my favourites, and this one has 4 of them!
and you Harry! 👏
The question I have been asked 3x this week... Is it time we call it AEO now?
I’ve set up a poll on LI to go live MOnday so we can try and put this question to bed once and for all!
AEO doeesn’t work for me - ‘Ai Engine Optimsation’? GEO falls over for the same reason, AISEO feels too wordy - AISO (AI Search Optimsation) is the least common but most applicable and cpomplete for me. Maybe we should start a campaign? Actually, doing that right now…
we heard it here first
I see it as: the concentrating of traffic. Brands cited in AI Overviews are getting 120% more clicks per impression than non-cited ones. So the "free traffic is dead" framing misses the idea that Google is not sending less traffic, just deciding who get's it.
Interesting framing on this Noora - its two more hurdles to get into while more limited traffic as an exchange