A little louder for the lawyers in the back! You should see what it's like for the marketers INSIDE those firms... It's like a down trodden strata of 2nd class citizens - sometimes referred to as 'Fee Burners', can you believe?
I heard that fee burner line twice when researching this article - it made me wince both times. Problem is, we all know lawyers make plenty of cash so rocking the boat doesnt feeel necessary, so I’d LOVE to see some disruptive AI startup with marketing intelligence nicking fees by the bucketload and watch a bunch of besuited lawyers panic in the ensuing rush to catch up!
A little louder for the lawyers in the back! You should see what it's like for the marketers INSIDE those firms... It's like a down trodden strata of 2nd class citizens - sometimes referred to as 'Fee Burners', can you believe?
I heard that fee burner line twice when researching this article - it made me wince both times. Problem is, we all know lawyers make plenty of cash so rocking the boat doesnt feeel necessary, so I’d LOVE to see some disruptive AI startup with marketing intelligence nicking fees by the bucketload and watch a bunch of besuited lawyers panic in the ensuing rush to catch up!
Fascinating to research this one, and I'm looking forward to seeing which law forms break ranks first.
Great job on this Harry, let's hope the unfiltered advice lands